The Rolling Barrage
In the Media / News
The Rolling Barrage and Mainstream Media
Mainstream media has interviewed riders within The Rolling Barrage across Canada. Name a network. We have been on it and mentioned in some capacity.
Sometimes in a short “news spots” as a fill in segment to “docu-news” stories. Television, Print, Radio and Podcasts; we have been on them all and will continue to be on them.
Some of the most notable newscasters and journalists have interviewed Scott Casey (Founder) of The Rolling Barrage in Canada.
If you are a member of mainstream news media or independent news media; we would be more than happy to accommodate interviews. Just reach out to us via our Contact page on the website.
The Rolling Barrage – Media
The Rolling Barrage, has been challenged concerning how media is portrayed and exhibited since 2017.
The Rolling Barrage is executing a massive shift in our media exposure on all levels through the combined vision of the Board of Directors with Scott Casey as Founder of The Rolling Barrage and the CEO of the Executive which has members of the Board of Directors in key positions.
The compass really points in all directions. We have collected a massive catalog of photographs, videos, news articles, stories, and pod-casts.
Over time, in this strategic and structured shift, our website will be the cornerstone of how we continue to develop our organization in all aspects and provide measured success in our mission objectives.
The Rolling Barrage – Website
The Rolling Barrage has had a web presence since 2017. Over the years, it has transitioned on numerous occasions. It changed to its own entity when The Rolling Barrage parted from Military Minds and became The Rolling Barrage PTSD Foundation.
At that juncture, it was a quick transition, and we built the website out in a manner that had a heavy focus on mental health and recovery.
That is a good thing but also limiting in ways to promote and engage in the many important aspects of public perception of the organization as a whole.
The CEO in concert with the Board of Directors decided on a significant shift in presentation. There was a narrative on the previous website that has been moved to what you see now; however, with significant increases in web pages and blog entries the narrative continues.
Images, icons, and galleries have also been added to bring a more visual relation to the narrative. It is always a balance between desktop / laptop and an ever increasing use of mobile technologies such as phones and tablets.
The development continues on The Rolling Barrage website and will continue to develop. Truthfully, it can’t stop. There must be continual development.
Technology, design, search engine complexities, user interaction, the narrative and pictures all have a part in the continued development. Change happens as The Rolling Barrage is an annual motorcycle ride from coast to coast across Canada.
The Rolling Barrage Blogs and News
Our Blog and News area was one of the first areas of the website to change aside from general design and layout of the website.
Several postings were derived from archival posts from our Facebook presence and with some added narrative, content was being added, and will continue to be added.
The website now has a secondary blog called “The Full Pull” and it is more event driven, being The Rolling Barrage itself. There may be some similarities to our other Blog; but the focus is really “The Ride” itself. Look at our normal blog much like a newspaper, and “The Full Pull” like a niche magazine within the newspaper concept.
Our third Blog is called Not Silent and this blogs focus will be on Mental Health and Wellness. Considering that The Rolling Barrage is an annual event to raise awareness of PTSD and other mental health challenges, it made sense to bring this forward as an internal initiative.
When you think about it; with the annual ride approaching and onward to our 10th milestone anniversary, there could be well over 100+ posts and stories to read historically about The Rolling Barrage, PTSD, and Mental Health challenges in a relatively short time.
The Rolling Barrage – Social Media
Social Media is very important. If an organization such as ours is not on it, or doesn’t embrace its power in some way; you are done.
But it cannot be in the driver’s seat. The rationale is; social media platforms have come and gone, but to relate to The Rolling Barrage, the real “motorcycle” on the racetrack is the website.
Social Media really should be the “pit crew” ensuring that the websites “motorcycle” has what it needs to stay in the race. The website needs regular maintenance, fuel, change of tires, upgrades for better performance, strategy to continue the race and win.
It needs sponsors, supporters and fans. A race means little if there is no crowd. Our race really is our Mission and stated goals. Our race is to make a difference in people’s lives, to live.
Our Social Media development will continue with general and strategic posts that engage the audience to come to the website and watch the “race” as it unfolds.
The Rolling Barrage and Podcasts
Podcasts are an extremely popular form of reaching out to a captivated audience. The more dynamic the interviewer, engaging in both their audience and their guests, the better the podcast.
Scott Casey (Founder) of The Rolling Barrage has been interviewed on several occasions, as have others within The Rolling Barrage.
We will continue to support this medium and method of reaching out to our audience but also supporting Podcasters that want to expand on their subject matter and audience. Several podcasters are former military and emergency responders and we would love to be on your show.
Reach out to us on our Contact page and we will be happy to speak with you and we hope your audience and ours.
The Rolling Barrage Images and Video
The Rolling Barrage has a vast library of images and video. It really tells the story of The Rolling Barrage as a ride, those that ride with us and what we are as an organization.
As the website continues in its development, the use of imagery and video to complement our ongoing story as an organization will continue.
Check out our sub-menu under Media to continue to explore our website and learn more about us. We hope you enjoy what we provided and will provide in the future.